Guides
In-depth, evergreen guides on AI search, Answer Engine Optimisation, entity SEO, structured data, and how businesses are found and understood online.
The Complete Guide to Answer Engine Optimisation (AEO)
What AEO is, why it matters, how AI search works, and what actually influences visibility.
How Businesses Appear in ChatGPT and AI Search
What influences whether a business is discovered, understood, and recommended by AI platforms.
Entity SEO: What Businesses Need to Get Right
How search engines and AI systems identify and understand a business as a distinct entity.
Schema for Search and AI: What It Helps With and What It Doesn't
A clear-eyed look at what structured data actually does for search and AI visibility.
How AI Search Finds and Selects Sources: What We Actually Know
Separating what's confirmed by platform documentation from what's observed or inferred.
Bing and AI Search: Why Microsoft's Search Engine Still Matters
Why Bing visibility matters well beyond conventional Bing search itself.
Measuring AI Search Visibility: What Businesses Should Actually Track
What meaningful AI visibility measurement looks like, beyond a single ranking position.
What Makes Content Useful for AI Search
The characteristics of content that AI systems can interpret and use with confidence.
AI Search for Local Businesses: The Signals That Matter
The principles and common weaknesses affecting local business visibility in AI search.